How Facebook Earned $1.86 Billion Ad Revenue in 2010

Facebook raked in $1.86 billion in ad revenue in 2010, and most of that dough didn't come from the big name advertisers.

According to an AdAge report that cited revenue estimates from eMarketer, 60 percent ($1.12 billion) of Facebook's earnings came from smaller companies. These are companies that are likely to produce ads themselves as opposed to using an ad agency. AdAge said that a year ago, companies of this size accounted for closer to 50 percent of Facebook's ad sales.

"Those advertisers are really juicing Facebook's growth," Debra Williamson, an eMarketer principal analyst, told AdAge. "They buy advertising in bulk. They've done it for years on Google, and now they're taking that expertise to Facebook."

By contrast, Facebook earned $740 million from big-name companies such as Coca-Cola, Proctor & Gamble, and Match.com in 2010. In fact, AT&T and Match.com are still the two biggest advertisers on the site.

Google is actually the fifth-ranked advertiser on Facebook. It's a bit ironic considering there has been some bad blood between the two over the past year, starting when Google blocked users from importing Facebook friends via Gmail. Facebook then turned around and removed all mention of Google contact import from the "Find your Friends" feature. It was also suggested that Facebook's revamped messaging system that debuted in November would be a Gmail killer, but Facebook CEO Mark Zuckerberg refuted that claim.

Regardless of their differences, the trend toward smaller companies advertising on Facebook shows similarities between both Facebook and Google, AdAge said.

Facebook's increased revenue hasn't affected Google's market share much; AdAge said the Internet giant brings in more than $2 billion in ad revenue every month. However, Facebook is extending its reach. It currently makes up five percent of ad spending on the Web and AdAge said that rate could grow to eight percent this year.

eMarketer's estimate for Facebook's 2010 ad revenue is evidence of the social-networking site's growth. The firm predicted that Facebook took in $740 million in global ad sales in 2009. 2010's numbers show an 86 percent year-to-year increase.

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7 ways to realize additional revenue in 2011

It may be job security, but are self-employed, contract and temporary work, making it easier than ever to color as a graphic designer and spend your days as a public relations representative means the slimmest corporate staff often need additional help, and new sites free tools provide matching potential employers with workers. And earn extra money beyond steady paycheck, if you're lucky enough for one, could provide a big boost for your financial security.

[Photo: errors in money 12 almost everyone makes]

Here are seven ways to earn extra money out of the new economy in 2011:

Launch logo. When Kimberly Allleras seals, former senior editors at the magazine essence, waiting for their first child, I discovered that black women face greater risks during childbirth and pregnancy. "We achieved a special collection, and I wanted to write a book on everything in the life of black women. Not only pregnancy, but money and men and myths in our community ... [Wanted] to create a new way forward. "

The first book, "Guide to Mocha" "pregnancy", turned into a series, as well as the magazine, and maternity line, and advisory services. Seals-allleras also license the use of the name "Mocha directory to create educational DVD sold in Walmart and supermarket.

Start a blog. Anonymous blogger behind men lazy and money defies his site name. About 14 hours a day during the week, and then put in nine hours on Saturday and Sunday. But his hard work is paying off-blog earns him enough to support his lifestyle; and again in 2008, he estimated annual income of about $ 30,000. But it's tough bloggers some time with fulltime to match all demands blog profitable. And says "there is simply much more [do] from the reader sees.

Though the code itself is not a generation six figures, it can lead to other opportunities to make money, such as advisory firms or speaking gigs. The carved "Silicon Valley blogger" Digerati life of successful niche as an expert on personal finance and technology in Silicon Valley. While she did not earn a lot during the first six months of life of her blog, she received her first $ 100 check Google AdSense shortly after this point, when she gets about 600 visitors per day. She now earns consult with relevant blogs as well.

Selling your skills. Whether your expertise lies in social networks or edit or Web development, can help you with many new sites to find willing to pay you can work your potential customers. Odesk.com, elance.com, guru.com make it easy to advertise your skills and find employment, which you can do from the comfort of your home all night. To begin, explore websites to see what might be a good fit. You can also stick to the more conventional approach and use craigslist.org, which allow users to publish advertising of services, ranging from household employment to music lessons.

Sale service idiot. For those interested in more unusual approach, fiverr.com innovative website allows users to sell services for 5 dollars (and buys). Current offerings include recorded a stylized and write the name of a grain of rice digitally restored photo. It's one of the modern ways to make a quick buck for Internet savvy; dozens of videos, websites and blogs provide advice on how best to make money off site. Best advice? If you want to go just to make $ pop, sell services that you can do easily and quickly.

Speak and teach. Colleges, organizations and companies constantly on the lookout for new experts can inspire the audience. If you've built up expertise on this topic, maybe through your blog, then consider fork with some vehicles. Talk for free initially provided for building your reputation, and then it can help for speakers connect to paid gigs (to reduce your fees).

[For more tips to save money, visit the blog "u.s. News Alpha consumer".

Design t-shirts. Companies like cafepress.com allow people to design and sell these shirts to cut of the profits. According to the company website, gain some users over $ 100,000 per year. But not always easy: Goode Jin who earns enough through kavibris to pay their mortgage every month, I found success after years of long days, and sometimes 16 hours. And spend their time creating designs and then uploaded. She may load 2,500 designs, many of the cartoon directed, including Penguin popular series. Them, as you say, the password is making many different images which are steady sellers, as opposed to generating migahates one or two. And now, says she doesn't need to put as much time in a store because they have a large list of designs.

Sell other peoples products. Companies such as Avon and make-up Mary Kay always looking for new sales representatives, and other companies such as kitchen products seller President Bamberid. Says Marcia brixey author of money Wizard if you don't have to big investments for getting there, it's probably not a bad idea. " But she warns people to stay away from businesses that require vendors make important advance purchases may not be able to download.

Digest: new economy offers plenty of creative ways to earn additional funds; to find the best fit for you, consider skills and lifestyle and aspirations.

Kimberly Palmer is author of "establishment": a "young professionals" spending, investment, and giving back.

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Why Is such an important your revenue

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A few weeks ago, I shared a monster list of ways to make more money. These weren’t cheesy chores or slimy scams, but legitimate ways a person could earn extra income if they needed. Most of the suggestions were drawn from GRS reader stories, from my friends’ lives, or from my own experience. They’re ways real people make real money when times are tough.

After I posted the list, though, I had a few people send e-mail or leave comments asking, “Why bother?” They wanted to know why I constantly harp on boosting your income.

It’s been nearly three years since I preached my complete “cash-flow” sermon. Today I’m going to preach it again. This will be review for long-time readers (or for folks who’ve read Your Money: The Missing Manual). For everyone else, one of the core tenets of the Get Rich Slowly philosophy is this simple truth: To build wealth, you’ve got to spend less than you earn. It all boils down to cash flow.

Cash flow basics
If cash flow sounds like an accounting term, that’s because it is. But don’t let that scare you — it’s easy to understand. For any given time period, cash flow is what you earn minus what you spend. I call this the fundamental equation of personal finance. When written as a math formula, it looks like this:

[CASH FLOW] = [WHAT YOU EARN] – [WHAT YOU SPEND]

Simple, right? That’s second-grade math. But don’t let the simplicity fool you — this is a powerful concept. This formula tells us two things:

For example, if your income is $4000 per month and your expenses are $3500 per month, you have a positive cash flow of $500 per month. But if your income is $4000 and your expenses are $4500, you have a negative cash flow of $500.

The greater the gap between earning and spending, the faster you build (or lose) wealth. This may seem obvious, but smart personal finance really is this simple. Everything else — clipping coupons, saving for retirement, asking for a raise — is done in support of this basic idea.

The power of positive cash flow
Now, if you’re like most people, when you begin to realize the importance of smart personal finance, the first thing you do is focus on finding ways to cut your spending. This is great. Frugality is an important part of personal finance, even for those with high incomes.

Let’s say your monthly income is $4000 a month, as in the example above, and that your monthly expenses are $4500. You have a negative cash flow of $500, and it’s been that way for years. As a result, you have maybe $20,000 in debt, but that debt is growing by $500 every month.

By making some changes, you find that you’re able to drop your expenses to $4000 per month, which is exactly equal to your income. Your cash flow is zero now, which means you’re not taking on any more debt, but you’re not gaining any ground, either.

You go back to your budget and decide you can make some serious sacrifices. You give up cable television, plant a vegetable garden, and start taking the bus instead of driving to work. These sacrifices (and others like them) allow you to trim another $500 per month from your spending. You still have a monthly income of $4000, but your expenses have dropped to $3500, giving you a positive cash flow of $500. That’s $500 a month you can use to pay off your debt. At that rate, you’ll be debt-free in 40 months.

Note: Of course, if you had no debt, you could use this positive cash flow to save for retirement and other goals. Positive cash flow is a requirement to get out of debt and to build subsequent wealth.

Why your income is so important
The above numbers are just a convenient example. In real life, things aren’t always so simple.

In fact, I’ve heard from many readers who say they’ve cut all of the fat from their budget, that there’s nothing more they can give up, and they still can’t make ends meet. I also hear from readers who have a positive cash flow, but it seems like a pittance compared to their debt or their savings goals. Sure, they generate an extra $100 over expenses each month, but they have $50,000 in debt. At that rate, it’ll take more than 40 years to become debt-free!

It’s in situations like this that boosting your income becomes vital. Remember, there are only two ways to boost your cash flow: increase income or slash spending. If you’ve already slashed spending, your only option is to increase your income.

Let’s illustrate with an extreme example. Pretend you’re magically able to survive without spending any money. Your bare essentials — food, clothing, shelter — are provided, so your base costs are nothing. If you want to save for the future or enjoy conveniences (hot water!) or luxuries (a pillow!), you’re not going to be able to afford them by cutting costs. (Your costs are already nothing!) The only thing you can do is earn more money.

Another advantage to boosting income is that — in theory — your earning potential is unlimited. You’ll never cut your costs to below zero, but you can continue to increase your income in lots of little ways. And even after you’ve paid off your debt, extra income can help you build the life of your dreams.

Income is the gateway to wealth
So why do I harp on boosting your income? It’s simple, really.

I know several people I’d classify as wealthy — including the real millionaire next door. Not one of these folks became rich by pinching pennies. Each readily admits that frugality helps them keep the money they earn, but to actually get the money? They had to boost their income somehow: starting a business, working long hours, or taking risks in the stock market.

Yesterday’s reader story illustrates this point perfectly. In the comments, Jacq explained how she managed to save enough to become financially independent at age 45:

I got pretty aggressive on the income side of things. It wasn’t so bad because I saw it as a finite period of time, not something I’d have to do for the rest of my life. This past post on GRS could have been written by me.

My story is similar. Just a few years ago, I was deep in debt and falling further behind. Today, I have a very comfortable life. Honestly, I feel wealthy. Yes, I had to develop thrifty habits in order to take control of my finances. But what really really helped me become debt-free was boosting my income. And since becoming debt-free, I’ve managed to meet many of my goals (traveling to Europe and Africa, for instance) by finding ways to make more money.

So, this is why I’m so adamant that your earning power is important. Your income and your expenses both play key roles in determining your financial fortunes. Increasing your income makes you rich; slashing your spending keeps you that way.

This article is about Basics, Entrepreneurship??

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